With over 30 years of experience, we bring extensive expertise to our clients. Our services leads, hotels, restaurants and retailers projects to success.

Management
Management
About Us
About Us

We specialize in transforming hotels, restaurants, retailers and real estate projects into industry leaders. With a deep understanding of the unique challenges faced by these sectors, our team provides expert consulting services that drive operational excellence, elevate brand identity, and foster sustainable growth.

Our approach is tailored to the specific needs of each client, leveraging
data-driven insights and industry best practices to deliver customized solutions. From strategic planning and operational improvements to marketing and guest experience enhancement, we are committed to helping our clients achieve measurable success in a competitive landscape.

With a passion for innovation and a dedication to excellence, EDGE partners with businesses to unlock their full potential, ensuring they thrive today and in the future.

Our Values

“To empower startups and ongoing businesses by providing tailored strategies, innovative solutions, and expert guidance, ensuring their sustainable success and long-term   growth in a competitive market.”

Services
Services

strategic business development

operational efficiency & process optimization

supply chain management

customer experience & hospitality consulting

consumer behavior

feasibility study

revenue management & financial consulting

marketing branding solutions & positioning

real estate management & consulting

market studies

it solutions

architectural designs

Strategic Business Development
Operational Efficiency & process optimization
revenue management & financial consulting
marketing, branding solutions & positioning
supply chain
management
customer experience & hospitality consulting
real estate management & consulting
market studies
consumer behavior
feasibility study
it solutions
architectural designs
Meet the Experts
coo and co-founder
ceo and co-founder

With over 30 years of international F&B experience and degrees in Hospitality Management, George and Walid are visionary leaders known for innovation and expertise. They have launched multiple F&B ventures, setting trends while preserving brand identities and delivering exceptional client experiences. Their diverse careers span major hotel chains, airport services, and camp facilities, with strengths in strategic planning, marketing, and operations that drive business success.

Walid Bou Farah
CEO AND CO-FOUNDER

With a degree in Hospitality Management and over 30 years of solid experience in the F&B industry, Walid is a true inspiration. His leadership skills have empowered his teams to consistently achieve the goals and vision of the businesses he has managed.

Throughout his career, Walid has established himself as a forward-thinking leader in the F&B industry, recognized for his innovation and strategic planning.

Walid has been instrumental in developing multiple F&B concepts and has even set trends in the market. He focuses on preserving the essence of each brand while delivering authentic, memorable experiences to clients. Known for his visionary approach, Walid has successfully created new brands based on market preferences, with a strong background in marketing, operations, cost optimization, and brand elevation.

George Broumana
coo and co-founder

George, with a degree in Hospitality Management and over 30 years of experience in the F&B sector, brings exceptional expertise and leadership to the team. His dedication has consistently driven his teams to achieve business objectives while upholding the vision of the establishments he has managed.

A forward-thinking leader, George has successfully conceptualized and launched multiple F&B ventures, setting industry trends while preserving each brand’s identity. Known for creating authentic client experiences, he has made a lasting impact in the field.

His career boasts extensive international exposure, having worked in hospitality operations across major hotel chains, airport F&B services, and specialized camp facilities in regions such as the UAE, Algeria, and Iraq. Additionally, George’s strong background in public relations at the state level has enabled him to build and maintain influential networks.

Competitive EDGE
Competitive EDGE
In the competitive landscapes of hotels, retail, restaurants, and real estate, a consultancy with a strong EDGE provides tailored insights and strategies to position brands for sustainable growth and market leadership.

By analyzing industry trends, guest expectations, and operational efficiencies, a consultancy can help businesses sharpen their unique selling points, streamline services, and optimize revenue streams. For hotels, this might mean refining guest experiences and enhancing loyalty programs.

In retail, it could involve adapting to e-commerce dynamics and creating immersive, in-store experiences. Restaurants benefit from menu engineering and ambiance design, while real estate projects gain from market positioning, property staging, and client-focused engagement.

We are data-driven recommendations and actionable strategies that create a distinct, memorable brand impact, giving businesses the upper hand in saturated markets.

In the competitive landscapes of hotels, retail, restaurants, and real estate, a consultancy with a strong EDGE provides tailored insights and strategies to position brands for sustainable growth and market leadership.

By analyzing industry trends, guest expectations, and operational efficiencies, a consultancy can help businesses sharpen their unique selling points, streamline services, and optimize revenue streams. For hotels, this might mean refining guest experiences and enhancing loyalty programs.

In retail, it could involve adapting to e-commerce dynamics and creating immersive, in-store experiences. Restaurants benefit from menu engineering and ambiance design, while real estate projects gain from market positioning, property staging, and client-focused engagement.

We are data-driven recommendations and actionable strategies that create a distinct, memorable brand impact, giving businesses the upper hand in saturated markets.

Brand Creations
Brand Creations

We specialize in creating memorable brands for food and beverage businesses, from concept development to full brand identity. Our services include logo design, menu engineering, interior branding, and digital presence, helping F&B ventures stand out and build customer loyalty.

Let's do success
together

Let’s do
success together







      + 961  78  999 651

      + 961  76  505 766

      Lebanon, Dbayeh,

      Najem Bldg.

      + 971  50  566 960 4

      UAE, Dubai,

      Business Bay

      + 961  78  999 651

      + 961  76  505 766

      Lebanon, Dbayeh,

      Najem Bldg.

      + 971  50  566 960 4

      UAE, Dubai,

      Business Bay

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